More Numbers To Consider

Originally published on 11/6/2009

One of the most important statistics on your blog book tour are those of your once-and-future blog hosts. You want hosts that get at a bare minimum, 100 or more hits per day. To some of you, this sounds like a paltry number because your own blog may get thousands of visitors each day. But more of you probably don't get anywhere near that many on your own blogs, and building the blog that does seems like an insurmountable challenge. But you must, because this will help you find and choose blogs at least as good as your own.

In the blog book tours classes, we experience great resistance to this concept of finding high-traffic blog hosts. Some people even get downright ornery about the idea, and insist that any blog is good enough, and it's just too much work to vet them for popularity.

Those people should simply pay large sums of money to a tour service to plan an impersonal tour for them. Why? Because it's simply too much work to put into a tour that no one will see if you insist on any old blog. Let's think this out.

You can expect to spend 40-60 hours planning a blog book tour of 10-15 stops. A good portion of that time - up to half - is spent crafting your tour stops and doing the actual writing of the blog posts that your hosts will enter on their blogs. You can plan on spending 2-4 hours for each stop, so why would you spend that precious time on a blog that gets 2-3 visitors a day? It makes no sense to gamble that those people will buy your book. Aunt Mabel and many well-meaning friends will offer their services, and by all means humor them if you must. Just don't count them as part of your professional tour of 10-15 really good blog hosts.

Work hard on your blog book tour, but also work smart. That means maximizing the hours you spend preparing a good tour for your very popular hosts.

To rank the blogs your are considering, click here. Contact blogs with a rating of 2-5. Few blogs will rank higher than that.

Free on July 21, 2012

We are #52 on the big Kindle Top 100 List at this very moment, and have 4,600 downloads so far during this promotion. Please help us reach #1 by sharing this link with your friends today. http://amzn.to/Cornercafe and do leave us a review on our Amazon page if you have a minute! You can also link to all our authors over there and see what other books they've written.

No need to buy Shape Magazine when you eat at the Corner Cafe - it's all calorie-free! Haha!

Welcome to The Corner Cafe Blog Book Tour!

Join us for the latest wild and crazy experiment at the BBT Café, the online social group for all the writers who have taken my blog book tours classes over the past few years! This community of about 100 authors supports each other’s writing efforts through daily social media interaction, blog book tours, and by sharing information and conversation as the publishing world changes. And, boy, is it ever changing fast!

In the past few years, the opportunities for self-publishing have burgeoned, and the stigma attached is virtually non-existent. Only an Old Publishing School dinosaur would think of self-publishing as an inferior option. Programs like Amazon’s Kindle Direct Publishing have leveled the playing field, and more authors are jumping into the game every day.

This fertile publishing ground is what inspired The Corner Café short story collection. We noticed that authors were starting to give away samples and old titles in e-book format, and that it resulted in increased sales on their other titles. Even a free day or two tended to increase sales when the regular price of a title came back. 

Without too much forethought about what we were stumbling into, we decided to put together a collection of our very own around a common theme: The Corner Café. The object was for readers to sample various writing styles, and tempt them to link to other works by the contributing authors. We’d promote the new project via a month-long blog book tour (what else?), and track sales each day, as well as measure download bumps the five free days allowed by the KDP Select program. (Seth Godin suggests free is a good marketing strategy in publishing. Here’s his post about it.) So we’re putting it to the test. That’s the short version of how it all came about over the past four months. You can get more gory details at the various blogs listed below throughout June.

Let me tell you a little bit about the book’s content. Here’s the description on Amazon:

Sweet, dreamy, steamy, and sometimes slightly seamy, this multi-genre collection of short stories includes something for every taste. Prepared by the BBT Café authors: Marian Allen, Shonell Bacon, Karen Casey Fitzjerrell, W.S. Gager, Helen Ginger, Dani Greer, S.B. Lerner, Audrey Lintner, Morgan Mandel, Maryann Miller, Bodie Parkhurst, Bob Sanchez, Mary Montague Sikes, Red Tash, Christine Verstraete.

These are just a few of the teasers each author submitted for their respective stories:

• In The Catfish Enchantment by Marian Allen: Cosmo’s father deserted the family and died unforgiven, his mother is sinking into depression, he’s started cutting himself to relieve the pain, and his boss suggests…a tattoo?

• In The Eyes Have It by W.S. Gager: Crimebeat reporter Mitch Malone hates going to church, but when he gets rooked into speaking to the Bible-toting ladies, he may be facing the devil himself as he investigates the prayer group's missing purses.

• In The Consequences of Breaking and Entering by Audrey Lintner, Goldilocks gets an update and her comeuppance.

• In Perfect Timing by Christine Verstraete, a rescued pup helps Corner Café owner Gina Mason find love and thwart a would-be robber.

You can also read the first two chapters using Amazon’s Look Inside feature. If it sounds like something you’d like to download to your Kindle, here’s the link to buy. Only 99 cents!

Join us during the blog book tour all month as we visit these blog hosts:

June 4 Blog Book Tours Kick-off http://bit.ly/CCBBT

June 5 Bob Sanchez with Stephen Tremp http://bit.ly/CCBS1

June 6 Red Tash interviews Dani Greer http://RedTash.com

June 7 Magic Dog Press http://bit.ly/CCMagic

June 8 Heidi Thomas http://bit.ly/CCHeidi

June 11 Marian Allen http://bit.ly/CCCosplay

June 12 W.S Gager http://wsgager.blogspot.com

June 13 Chris Verstraete http://candidcanine.blogspot.com

June 14 Helen Ginger http://straightfromhel.blogspot.com

June 15 Kathy Wheeler http://kathylwheeler.wordpress.com/

June 18 Morgan Mandel Double M http://morganmandel.blogspot.com

June 19 Pat Bean http://patbean.wordpress.com

June 20 Shonell Bacon http://chicklitgurrl.blogspot.com

June 21 Alberta Ross http://albertaross.wordpress.com

June 22 Karen Casey Fitzjerrell http://karencaseyfitzjerrell.blogspot.com

June 25 Pat Stoltey http://patriciastoltey.blogspot.com

June 26 SB Lerner http://www.susanblerner.com

June 27 Maryann Miller http://its-not-all-gravy.blogspot.com/

June 28 Mary Montague Sikes http://marymontaguesikes.blogspot.com

June 29 Stephen Tremp http://breakthroughblogs.blogspot.com

We hope you join us each day to read more about how The Corner Cafe: A Tasty Collection of Short Stories evolved. For those of you out there who know little about how a blog book tour works, a great way to get an education is to follow along on a tour. You'll get lots of ideas for your own blog book tour. Join us and do leave questions and comments here!

Monday at the Corner Cafe

Today, we're visiting Marian Allen's blog and chatting with Red Tash about Star Trek. If you're a Trekkie, do join the conversation over at our virtual Corner Cafe.

We had an active weekend of free downloads of The Corner Cafe: A Tasty Collection of Short Stories, so thanks to all who now are happily reading on their Kindles. We'd love a short review of your favorite story at our Amazon page! It's kind of thrilling to reading good reviews of the book! http://www.amzn.to/Cornercafe

It was also very cool to hit #2 on the Top 100 Free Kindle Books list. It's darn-near close to the very top. When you think about it, being the Super Bowl loser isn't such a bad thing either, is it? Leave me a comment and tell me what you think!

Corner Cafe Tour Update

It was an exciting week, with our Amazon statistics topping off at #375 and reaching #2 in the Top 100 Short Stories. The book is still free to download today (Sunday 6/10) so load up your Kindle!

We have two nice blog posts about the book today from contributing authors:

Maryann Miller highlights strong women in several of the stories. Click here to read.

Red Tash blogs about the book here. We're right across the hall from The King (see screenshot above)!

Check us out at our Amazon book page, and while you're there, poke around and get to know the authors who submitted stories to this short story collection! Happy Sunday!

Today on day # 4 of the blog book tour, author Mary Montague Sikes visits with Sherry Wachter of Magic Dog Press and they talk about how our personal experiences can evolve into a fictional short story. It's an interesting interview! Have you ever used the "what if" writing prompt in your writing? What if you hadn't found your child after she disappeared around the corner at the art museum? Every parent's nightmare!

Drop in on our pals as they discuss this at the Corner Cafe: http://bit.ly/CCMagic

Don't just eavesdrop - join the conversation!

Click here to buy a copy of The Corner Cafe: A Tasty Collection of Short Stories - It's a Kindle book for 99 cents.

Eventful Day at the Corner Cafe

A most eventful Top 100 List day on Tuesday - we managed to get to #13 on the hot new releases in short stories,and then dropped off that list. This morning we're back at #97. We're still listed in genre fiction urban life, and have moved up to #49. Maybe we need more people to click " like" on our Amazon page? http://www.amzn.to/Cornercafe

As to Amazon ranking, we moved up to #19,118 by this morning. Our benchmark on Monday morning was #100,654, so we've had some nice improvement in the first three days of the blog book tour.

While you're at the Amazon page, take the opportunity to read the first two stories with the Look Inside feature. You'll also notice that all our authors have pictures and links at the bottom of the page, and you can click over to see what else they've written.

Today, I visit Red Tash for day #3 of the blog book tour with a lengthy interview about this project and what I see coming in the publishing world. Come join the conversation and ask me some questions! Of course, you can leave comments and questions here, too.