What?

What are your reasons for blogging? I don't mean the reasons everyone else is giving you, because those will never be compelling enough reasons to make you blog. So what if it's the latest thing? What reasons can you create that make you want to blog?

Have you considered how easy it really is? It's a piece of cake compared to learning HTML and creating a real website. Many people are foregoing a website completely as blogging becomes more sophisticated and at the same time easier for the user.

And what is blogging really? Just another place to publish your writing. Aren't we always on the look-out for more writing opportuntiies and places for our words to magically appear? There's a little button at the bottom of your post that reads, "publish" and that's exactly what it means. Your words are live when you hit that key, and the world can read what you have to say.

There's power in that, even on a blog. Have you thought of it in this way, rather than as a chore you have to do because someone else says so? Writing is work. Blogging is work. But both are part and parcel of being a published author. It's your life's work. Love it, because it's fun and you live to write.

Right?

Housekeeping

It's amazing how clutter builds up everywhere, and that includes on your blogs. Have you looked at your blog sidebars lately? Does any of that make sense to your readers? Two of my blogrolls right here are a mess. They don't make a bit of sense. I need to clean that up this week.

What about your blogrolls? Why do they exist? If you're planning a blog book tour, we suggest you have one blogroll for just your possible hosts. These are sites you've reviewed for potential, visit regularly, and post comments on so they get to know you. They're your social blogs, the getting-to-know-you pals who might give your book a boost down the road.

Do you do housekeeping in your virtual world on a regular basis? How often? It might not be a bad idea to consciously and objectively review your sites on a regular basis. Weekly wouldn't be too often with some of my e-Cleaning needs.

What's in a name?

Maybe a lot. One of our blogging challengers is writing a book out of her genre and is considering a pseudonym. Here's a fun meme to try out some new monikers:

1. Your real name: Daniella

2. Your Gangsta name:(first 3 letters of real name plus izzle)Danizzle

3. Your Detective name:(fave color and fave animal)Red Feline

4. Your Soap Opera name:(your middle name and street you live on) Mariah Love -- oooh, I feel a romance novel in my future!

5. Your Star Wars name:(the first 3 letters of your last name, first 2 letters of your first name) Greda

6. Your Superhero name:(your 2ND favorite color, and favorite drink) Blacktonic

7. Your Iraqi name:(2ND letter of your first name, 3rd letter of your last name, 1st letter of your middle name, 2ND letter of your moms maiden name, 3rd letter of your dads middle name, 1st letter of a siblings first name, and last letter of your moms middle name) Aemaida

8. Your Witness Protection name:(parents middle names) Marta Cliff

9. Your Goth name:(black, and the name of one of your pets) Black Portia

I'm tagging these three bloggers, in case you're ever asked to write something ... you know, different:) Like a children's story. Or something.

lj Sellers
Dana Fredsti
Karen Syed

Even if you're not tagged, do the exercise.

Thanks again to 50 Memes!

What's your rank?

That is to say, your amazon.com ranking? One way to measure the success of your blog book tour, is by checking your book's rating before, during, and after a tour. Comparing your rankings over the course of a month will give you a good indication of the tour success. Titlez.com is an easy way to get this information. Go try it out right now, and make a note of your ranking today. Then imagine what you would like your next book's rank to be!

The numbers game

Week One of the August Blogging Challenge has passed. It's now time for the participants to check their traffic statistics and compare them to a prior period when their posting was low -- just to confirm that the effort put into regular posting will really reap some results.

All bloggers should have a hit counter of some sort. I use Sitemeter which unfortunately had some issues during their move to a new server. So I don't know how accurate my statistics will be for the entire week. But, one of our challengers reports that he had 500 hits this week, a first in his blogging history.

This is exactly the kind of confirmation an author needs to validate the effort of regular blogging. You might not post daily all through the year, but raising your blog's profile and making it more "sticky" prior to a blog book tour is a good way to prepare for a successful online book promotion.

Make the numbers work for you. Most definitely learn to read the reports. Poke around at your counter's website and see what kind of reports you can generate, and then really look at them. They're really not all that confusing, and you might be in for some pleasant surprises.

Tomorrow, another report that every author needs to pay attention to, before, during, and after a blog book tour.

We are all linked

Linking is one of the most important ways to raise the profile of your blog. Social marketing maven, Tiffany Dow, explains it on her blog. She also talks about keywords, and I'll discuss that a bit more in a later post. For now, pay attention to her advice about growing your blog traffic in a slow and organic way through linking to other sites. And always, always link related sites of your own to each other. Linking is so important, within each post, in your signature, and in your sidebars. Create a neat and tidy linked package.

So Who am I?

People often ask me why I'm promoting blog book tours for free. Because I'm a kept woman and have nothing better to do? Wrong.

I'm a writer, and I'm fully aware that in today's publishing world, authors must offer up a promotion package with their manuscript submissions that puts the load of the selling squarely on their shoulders. In the traditional paradigm, that means they will likely travel. And I hate to travel.

Even worse, I hate the hotels, the airports, the food, not sleeping in my own bed, and that's just to name a few details I can get disgruntled about. I just flat-out don't like being away from home to work, and I don't like conferences either.

Fortunately for me, there is an oil crisis and travel will soon be curtailed for all of us. That means we all get to find better ways to promote. I knew early on that blogs and other virtual world vehicles would be my ride. So here I am, happily blazing my own new road.

That isn't to say, some traveling won't be part of my life as I promote in the future. But I think it's smart to consider new options. What about you?

Maybe a live book tour will be shorter, more concentrated in a region, and you might take fellow authors along and make it a group project. Even better, look for accomodations that are "green" and different from the usual hotel scenario. Why not try planning a more unusual trip for your next live book tour and enjoy the journey a little more while you're touring? Here's a link to the Green Vacation Hub that might get your imagination flowing. If not for you, then maybe for a character in your next book?